“Designers uniformly complain that they are ignored, that they are called in too late, that people complain that when they make suggestions because it costs too much money or lows down the product. It seems that designers are not applying their own methods to their own problems – that when you find a problem, you need to step back to see what the root causes are. If for years, designers are complaining that they are ignored, well, maybe there’s a reason why. ” - Don Norman advise


Web developers, I believe we have to motivate ourselves from within. You can’t wait for someone else to tell you “job well done”. You have to fine pride within your own work. For the sake of the progress of an project, most usability or design is secondary. We have to get back the control over how well a thing is made.

We need to gather around on a circle and start the discussions on how the things can be done.

No matter how talented you are, the recognition will be always for the one in charge of the makers. Your skills do not mean nothing. Persuasion, political acumen and advocacy must be core, not secondary, skills. Stop going to usability conferences or reading blogs, instead of learning new web methodologies, study advocacy, persuasion and team politics. The power you get from your existing skills will double.

Last but not least you have to find the people who are doing and moving. They are the ones that are comfortable with the positive verbs, doing, asking, learning, risking, reaching, who make change.

Lead the way to accomplish web projects without these kind of illness.